www.Westwind Multimedia.com 

New to the music business? If your dream is to make it big in the music business as a musician, you have to know how much is involved-aside from just playing your music to millions of adoring fans. You have to get yourself a record deal, promote like crazy, get a fan base, and keep on making records that the public wants to buy. Unfortunately, getting the aforementioned record deal is never as easy as it sounds. Just getting face time with a record label can be tricky, and will happen according to one of two scenarios: first, you know someone and get the interview; or, secondly, you promote yourself and make a name for your sound so much so that you get the attention of the record label. This said, how exactly do you do this? One of the best ways to start attracting attention for you and your band is to get airtime on a radio station, right? Yes and no. Again, you need to know the best way to approach the radio station tactic of promotion in order to get the results you want: airtime. Below, we offer insight into radio promotion.

   1. Popularity- The first thing you must know about radio stations-if you don’t already-is that they are not waiting for your newest single to play to the world. Unfortunately, their one role-program directors that is-is to play tracks that the public wants to hear-that’s it. The wider fan base that they can have for their radio station, the better, so that they can get advertising to pay for their time. If you have no following, or if your following is not large enough-the chances of a program director even glancing in the direction of your demo is slim to none. This is why you have to get yourself a wide fan base through hard work and promotion, before even trying to talk to a radio station.
   2. Competition- Even if you have a wide fan base, you are not the only one. Depending on the radio station, program directors get thousands of solicitations per week for airtime on their station-bands just like yours that may be high profile locally and looking for shot. This is why you have to do everything you can to stand out amongst them. This includes how you approach them, your image, your sound-everything. You should bring something fresh and distinctive-perhaps even a band history that is unique-that they can use to bolster their radio station business. Consider what types of new bands you would like to hear about, and introduce these aspects to your image and address to the program director.
   3. Timing is Key- Another tip you should be aware of when trying to contact program directors of radio stations, is that they-by nature-afford a certain amount of time per week to talking to and considering new bands for airtime. Your job is to find out when these times are, and contact them then. This not only shows that you respect their schedule, but it also catches them at a time when they are probably more open to the idea of new talent.

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